7Commerce, the strategic investment arm of ProSiebenSat.1, will increase its equity stake in Stylight GmbH effective July 2016. The Munich-based company founded in 2008 is Europe’s most successful fashion aggregator, with operations in 15 countries. 7Commerce will now own 100% of Stylight, which is valued at EUR 80 million. In a first financing round, ProSiebenSat.1 had already purchased a 22% interest in the digital fashion marketplace in December 2012. The latest acquisition is pending, subject to the approval of the German Federal Cartel Office and the Austrian Federal Competition Authority. Since the media company first bought a stake in 2012, the young company’s sales have more than quadrupled and the company has grown internationally. Stylight’s commercial success confirms the strategy of ProSiebenSat.1’s venture arm, which is based on the premise that the TV-to-online lever works best in the segments of fashion and lifestyle. Since March 2016, Stylight offers not only fashion, but also home and living products.

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