London-based boutique fitness studio, 1Rebel, has announced their partnership with fitness equipment giant, TechnoGym, as they propel into the at-home fitness market offering a service set to rival US at-home fitness brand Peloton. This partnership marks the next significant and high profile undertaking for 1Rebel, co-founded by James Balfour and Giles Dean, since their launch in 2015. King of Gyms’ 1Rebel is accelerating their growth and is giving consumers the opportunity to experience London’s fiercest and most popular Ride class from the comfort of their own living room. Launching on Monday 11th November 2019 RIDE LIVE will transport members from all over the world, into 1Rebel’s most theatrical and innovative Victoria studio at home, on demand, with live-streamed classes and library of pre-recorded Rides Driven by the need of advanced fitness sessions, increased stressed environments, and the inability to attend gym classes, the interactive virtual fitness market has seen a boom in recent months. Currently estimated to be worth £4.9bn, 1Rebel is one of the major players entering into the swelling digital fitness space, which Mintel has further predicted will grow to £5.3bn by 2023. Members will have unlimited access to RIDE classes with the UK’s most in-demand Personal Trainers. Jono, Sammy and Clementina to name a few, will motivate and guide RIDE members through a variety of sweat drenching workouts from the comfort of their own home. Ride Live launches on Monday 11th November 2019.

www.1rebel.com