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Weight Watchers announces re-brand as WW
To reflect the next stage of the company’s evolution to focus on overall health and wellness, Weight Watchers International, Inc. (NYSE: WTW) has announced that the company will become WW, honoring its legacy while broadening the role it plays in helping everyone live healthier lives. A new tagline, “Wellness that Works.TM” will be used globally to reflect the company’s heritage and overall approach to health and wellbeing of inspiring powerful habits rooted in science.