The Alès Groupe has announced the appointment of Ben Greer as Managing Director, UK. Previously Sales Director for the group, Ben has been instrumental in leading the growth and development of the brands, PHYTO, PhytoSpecific and Lierac, in the UK with the main focus currently on PHYTO haircare. Ben brings over 20 years of experience with leading health and beauty brands such as Kleenex, Frederic Fekkai, L’Oreal and Charles Worthington where he served as Chief Sales & Marketing Officer for five years.