CEO of BURO.Global, Nick Smith, today launched the flagship UK destination for the brand’s digital-first luxury publishing network for affluent millennials. The new site launches with an exclusive video performance from rising rap superstar Little Simz and a slew of high-profile contributors such as Afua Hirsch, Charlie Teasdale and Olivia Sudjic. buro247.com offers rich and immersive content on digital and social channels across six editorial pillars: Fashion & Style, Beauty, Watches & Jewellery, Success, Culture & Thought and Travel & Experience. The dedicated UK editorial team comprises a stellar line-up of British media talent including Lucy Hutchings as Managing Editor (previously Vogue.co.uk); Natalie Hartley as Fashion Director (previously Glamour); Sophie Beresiner as Beauty and Style Director (previously Elle); Naomi Barling as Fashion Editor (previously of Porter), and Phoebe McDowell as Beauty Editor (previously The Sunday Times). The flagship UK destination is powered by BURO.Global’s newly built and proprietary content management system, including an editing suite to create exquisitely elevated design for the brand’s hero editorial and commercial content. The site is built responsively for any device, but breaks the convention of static content pages and ridged templates, allowing more creative freedom for a rich and immersive experience, delivered daily. As of today, buro247.com is live to explore and there will be an exclusive launch event to toast its arrival on the London scene on 30th October, in conjunction with KCD London and production and creative agency BOUM.

www.buro247.com