This week sees the launch of HELLO! Fashion Monthly (HFM) from HELLO! Magazine. Launching on September 6, the new monthly title is aimed at a readership of 18-35 year old women.  The publication will cover the latest high-street buys and catwalk looks, style tips and beauty news, and interviews with designers and industry insiders. It will also be supported by digital versions on tablet and smart phone and the new hellofashion.com website. With a short print deadline of 12 days, the magazine offers readers up-to-date news and fashion content. The first edition will be distributed for free from September 6 at shopping centres around the country, and on September 8 at London tube and mainline stations. From September 9 readers will be able to buy HFM as a bundle with HELLO! magazine for the usual price of £2. The first paid for issue will be available from newsstands from September 30. The magazine will be launched by a team including Publishing Director Charlotte Stockting, Editor Juliet Herd, Deputy Editor Jill Wanless, Development Editor Ally Oliver and Consultant Creative Director Jonathan Clayton Jones. In addition to the main editorial team, Hilary Alexander OBE will also contribute to the magazine as Editor-at-Large.

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