The British DTC brand, Heist has announced the appointment of Fiona Fairhurst as VP Innovation. Her background includes Speedo and clothing consultant for Team GB at the Olympics. As VP Innovation at Heist, Fiona will bring her expertise in high-performance sportswear to bodywear, as part of a team of best-in-class inventors and material scientists who are using customer-led insight and cutting-edge technology to create radically better underwear. The performance-wear innovator’s next challenge sees her reinvent shapewear, creating Heist bodywear for women, that is designed to move with their shape, rather than against it, unlike the market’s incumbents.

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