Hearst UK, the leading premium publisher, has appointed Ali Gray as Branded Content Director. In her new role, she will oversee the creation of all branded content across Hearst UK’s 23 brands. Formerly Head of Digital Content Studio, Gray has been promoted to lead a fully integrated Content Studio division that now encompasses both print and digital media. The Content Studio will work closely with the Creative Solutions sales team, who deliver innovative solutions for media agencies and clients. Gray joined Hearst in 2016 as Senior Editor and previously held roles at Telegraph Media Group, Time Inc. UK and NBC Universal. She has worked on both print and digital editorial teams. Under her leadership, the branded content team will receive significant investment with five new hires. The studio has been restructured to focus on five core pillars: Digital Content, Digital Design, Art, Video and Print Content. New appointments include: Gene Limbrick as Head of Video, Ben Briley as Head of Creative, Robyn Munson as Digital Content Lead and Sarah Cavill as Head of Digital Design. The growth of the Content Studio follows Hearst UK’s recently launched Engaged View Rate (EVR) metric which demonstrates the engagement quality of digital branded content for its commercial partners.

www.hearst.co.uk