ELLE UK hires Coty PR Director as Executive Fashion Director

 

ELLE UK has hired Coty PR Director Kirsty Dale as Executive Fashion Director. Kirsty, who joins ELLE in August, brings nearly two decades worth of experience to this high profile, and newly business-focused, role. As Coty Prestige’s PR Director for the past 14 years she has looked after a portfolio of luxury brands and fashion fragrance licenses, including Calvin Klein, Balenciaga, Chloe and Marc Jacobs, devising and implementing all the company’s PR strategies. At ELLE, Kirsty will be responsible for devising a strategy to leverage the power of ELLE’s 360 approach across both commercial and editorial departments, with a strong focus on luxury fashion.  In the role, she will ensure ELLE retains and develops its relationships with luxury fashion clients by devising innovative, high impact campaigns that support ELLE as a business and benefit the brand’s impressive reach of consumers in a unique way.