Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced today by Vanessa Kingori, Publishing Director of British Vogue. “Digital is an important aspect of our business, and Priya brings strategic expertise with innovative thinking to the Vogue commercial team across branded content, partnerships, events and product,” commented Kingori. Priya joins the team from Vice Media where she held the position of Managing Director of Virtue, the creative agency by Vice.  In this role, she led the brand and marketing strategies across luxury brands Chanel, Saint Laurent and Gucci ensuring that the creative content offering was maximized across Vice and i-D platforms. Previous to this role, Priya worked at Spring Studios under Robin Derrick and worked closely with clients like Nicholas Kirkwood, Ferragamo, Peter Pilotto and L’Oreal. “I am thrilled to be joining British Vogue at such an exciting time. Digital and innovation is a key focus at the very core of our creative offering,” Priya added. In addition, Michiel Steur has recently joined the British Vogue commercial team as Special Projects & Strategy Manager.  Michiel was previously with Condé Nast titles GQ and GQ Style as Business Manager & Junior Retail Editor.

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