Bauer Media has announced the launch of ADVENTURE, a cultural creative agency, with the capabilities to create, produce and deliver campaigns with deep cultural resonance for brands. ADVENTURE will have access across Bauer’s editorial and commercial teams to work with brands and agencies, harnessing the talent of Bauer Media’s extensive roster of experts in popular culture, content and marketing. ADVENTURE will be led by Lucy Banks, Bauer Media’s Executive Creative Director. She will be supported by a team that includes: Paul Fulberg, who joins as Business Strategy Director; Richard Moore, previously Head of Content at Microsoft Advertising, who joins as Digital Content Director; and Ravi Beeharry and Andy Mancuso who join as Creative Directors with over 15 years’ experience in blue chip advertising agencies.

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