Ann Summers has announced their first ever male celebrity ambassadors for the brand – Pete Wicks and James Lock. The UK lingerie high street retailer has unveiled that The Only Way is Essex’s favourite bromance twosome, Pete and Lockie, are the new celebrity faces for the brand’s Christmas campaign. ‘Plockie’ are acting as the male voice of Ann Summers and are offering help to the men of Britain who all fall victim to the dreaded ‘Guy Buy’ scenario when faced with buying their other half a gift for an occasion. Pete & Lockie x Ann Summers launches November 1 in-stores and online.

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