High street fashion brand Warehouse appoints IPR

 

High street fashion brand Warehouse, part of Aurora Fashions, has announced the appointment of IPR London to act as an extension of the in-house press team driving brand awareness across the UK. IPR London will be responsible for ensuring product is showcased to its optimum advantage and that the overall brand image is communicated across multiple platforms. Alongside this, IPR London’s VIP team will conduct a full celebrity seeding programme and IPR London’s in-house events team will be carrying out a series of bespoke events, details to follow.