Scholl has collaborated with former Strictly Come Dancing runner-up Denise Van Outen for their new Dance Through Your Day campaign. The campaign is to launch Light Legs, Scholl’s first-ever compression hosiery range. Developed and led by Virgo Consumer Health & Wellbeing, which is part of agency Virgo Health, the campaign launches as new research reveals that British women suffer from tired legs at least twice a week. The innovative tights present a fashionable remedy with Scholl’s exclusive Fibre Firm technology that is scientifically proven to reduce tiredness and heaviness in legs by boosting circulation with targeted pressure from the ankle upwards. Choreographed by Niki Trow, the up-tempo dance video sees Denise and a company of dancers showcase the tights and that feeling of lighter legs via a number of spins, leaps and intricate footwork. Through the energetic routine, Denise demonstrates how Scholl Light Legs compression tights not only feel amazing but help to create a shapely, slimming silhouette. Scholl Light Legs Tights are available in S, M, L, XL from a range of pharmacies and retailers including Boots and Superdrug, RRP £14.99.

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