Iconix unveils AW13 Rocawear collection and appoints new footwear licensee

 

Rocawear reveals the new AW13 collection that boasts a stylistic progression, cementing its new position in Europe. Targeting a European mainstream consumer within the 18-30 year old market, Rocawear continues to become more commercially viable that showcases a European take on New York street style. With a newly appointed footwear licensee, Iconix aims to continue to develop Rocawear within the targeted market. Having recently appointed Mainstreet LTD to become the new footwear licensee, Rocawear’s line continues to evolve to now integrate footwear within the main apparel range. New footwear styles for AW13 include high tops, premium running influenced styles as well as casual desert boots. Available across nylon and leather, Rocawear footwear will be priced between £39.99 and £99.99 RRP. Rocawear’s AW13 collection uses modern fabrication techniques, clean application and detailed design which is combined with highly commercial price points. Attention to detail is paramount for this season, evident through the cuts, fonts and trims of the pieces. Themes incorporated into the range include ‘Cosmic Noise’, ‘Urban Gents’, ‘Survival Tactics’ and ‘Astro Jungle’. With on trend, European relevant designs, Rocawear perfectly fuses the Brooklyn style aesthetic with strong innovative street credibility. Highlights from this season’s collection range from on-trend floral statement prints, cosmic inspired styles, right through to camouflage jackets and Aztec influenced pieces. The outerwear is particularly strong across all themes with other exceptional pieces including caps and graphic tees.

 

www.rocawearbrand.co.uk