Hearst Magazines UK partners with The Hut Group to launch The UK Edit

 

Hearst Magazines UK has agreed an exclusive partnership with The Hut Group to create a unique concept in online shopping. From today, consumers can get even closer to their favourite magazine brands by purchasing from a carefully curated range of products chosen by their favourite magazine editors and shipped within 24 hours to their door. The new initiative offers a state of the art online shopping platform, hosting a niche range of magazine branded stores published by Hearst Magazines UK. This week will see the first of the stores launching from Hearst brands including Men’s Health and Digital Spy with more new stores coming on line throughout Spring 2013 from brands including Cosmopolitan, Handbag, & ELLE. More titles will be added to the portfolio through 2013. Each store is independently created to reflect the look, tone, content and values of each individual magazine brand. Product and brand range is bespoke to each store covering health, beauty & grooming, accessories, home & garden, fitness, technology & entertainment.