John Lewis launches private label lifestyle range KIN

 

John Lewis is launching KIN, it’s first ever lifestyle brand, which has been concepted and designed by the John Lewis in house design studio. Spanning menswear, womenswear and childrenswear, the collection is available in all full line John Lewis shops and online. The debut collection is a hard working wardrobe for men, women and children and comprises of contemporary outerwear, laundered cotton shirts and dresses, unstructured linen jackets and classic bonded overcoats. The lifestyle range has been designed to be easy put together in a mix and match way in order to appeal to customers looking for a fresh and affordable assortment of high quality wardrobe staples. KIN’s brand identity was designed by Mark Farrow – a multi award winning graphic designer celebrated for his work with musicians such as the Pet Shop Boys and Kylie, as well as many British lifestyle brands, including Camper.

 

Prices range from £7 for a children’s tee to £99 for a fully lined classic men’s mackintosh in cream or navy.