Rachel Riley has appointed Fuse Communications to handle its press for the UK. The London-based children’s clothing brand specialises in classic luxury children’s and baby clothing and a capsule collection of women’s clothes. The company has two shops in Central London and a showroom in New York. It also operates a multi-currency website and is also sold through retailers worldwide. The brand became a household name after Prince George wore Rachel Riley’s Sailboat Smocked Dungarees for his first official engagement and more recently, he wore Rachel Riley when he visited his baby sister Princess Charlotte in hospital and to her christening.

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