D.HEDRAL launches new beachwear line and signs Thom Evans for SS13 campaign 

 

Luxury men’s underwear and beachwear brand D.HEDRAL announces ex-Scotland International rugby star Thom Evans as the face of its Spring/Summer 2013 ad campaign. Shot on location in Greece by Daniel Jaems, the campaign features Thom wearing the iconic ‘Gigolo Joe’ briefs, classic ‘Leon’ briefs and the soon-to-launch beachwear line.

 

Since launching last year and securing Selfridges as a worlwide stockist in December, D.HEDRAL has just launched a new website with improved e-commerce experience and the introduction of ‘D.HEDRAL STYLE’ – presenting the world of D.HEDRAL including the latest news, promotions, product offering, campaign imagery, video and editorial content. Also launching in March 2013 is D.HEDRAL’s debut beachwear line (pictured). 

 

The men’s swim trunks, swim briefs and swim shorts boast the same innovative ‘Anglefit’ technology seen in the rear of the underwear to create an improved and more tailored fit.

 

 

IMAGE CREDIT: Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems