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F&F names Davina McCall as face of activewear range
TV presenter and fitness enthusiast Davina McCall joins F&F as the face of their Activewear range in 2016. The campaign will be mutli-channelled with Davina featured across instore POS, online, social media, in-house magazine, newsletters to customers and PR, going live at the beginning of January, and throughout summer 2016. After a successful launch in 2014, the activewear range returns with a stylish, comprehensive and technically developed selection, catering the needs of every fitness enthusiast. F&F Active collections are currently available in over 454 stores in the UK and ROI and online.
