As a part of the new vision for Tommy Hilfiger women’s, supermodel Gigi Hadid will launch her first ever capsule collection – including apparel, footwear, accessories – and fragrance in collaboration with the designer. Gigi Hadid will appear as the brand ambassador for Tommy Hilfiger women’s beginning Fall 2016, building on the new vision and strategic expansion of the brand’s global women’s business. As part of her exclusive ambassadorship, Gigi has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the American designer. Launching in Fall 2016, the capsule will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. Gigi’s ambassadorship reflects the company’s strategic commitment to expanding its women’s businesses globally; while already a significant contributor to global revenues, there is a strong potential for additional growth across all women’s categories. The expansion strategy encompasses design direction, store design, merchandising, presentation and communication to present a fresh new vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading accessible designer brand that offers stylish classics with a playful fashion edge. The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in Fall 2016 with dedicated print, online and out-of-home media placements worldwide. Hadid’s campaign will run alongside the brand’s seasonal advertising and dedicated men’s tailored and underwear campaign with brand ambassador Rafael Nadal. To further support the global partnership, Hadid will attend exclusive launch events in key markets around the world, including appearing in the brand’s Hilfiger Collection fashion show during New York Fashion Week. The Fall 2016 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Gigi’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.

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