Ski brand Rossignol has announced the introduction of its new Rossignol Apparel lines and appointed Alessandro Locatelli as Chief Executive Officer. The aim is to expand the appeal of the French brand into the high-end sportswear and fashion lifestyle segment while maintaining respect for the company’s legacy in winter sports and its 108-year history. Created by a new design team, Rossignol Apparel proposes a distinctive sport-chic line divided into Ski, Après-Ski and Urban categories, where technical performance meets fashion style to deliver a functional yet refined wardrobe for everyday modern life, designed for both the slopes and the city streets. The men’s and women’s debut collections will be released next January and February 2016 in Milan, lining up within the official calendar of the respective Fashion Weeks.

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