SWAG Jewellers has announced the launch of its Circle of Life Collection to celebrate its collaboration with Your Parent Guide. The partnership sees the creation of a collection of eternity rings, pendants and earrings in a variety of precious stones; each created with the mother in mind. Featuring an orbital design to represent the Circle of Life for which it is named, pieces are available in pure diamond, diamond and sapphire, diamond and pink sapphire, diamond and emerald or diamond and ruby. Prices range from £595 to £850. To celebrate its yearlong partnership with the family-friendly consumer guide, SWAG will be designing a further three of these collections over the next 12 months, comprising a range of pieces including trinkets and birthstones. As part of the collaboration, SWAG will be donating 20% of all proceeds from its four collections, to pre and post-natal depression charity, PANDAS.

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