Beauty brand La Roche-Posay has announced the launch of Effaclar BB Blur. Blending the benefits of BB formulas and blur technology, La Roche-Posay’s latest innovation in the award-winning Effaclar range is designed to remove shine, for an instantly flawless complexion. Developed by dermatologists to address issues specifically unique to oily skin, Effaclar BB Blur is ideal to use to remove persistent shine all whilst being suitable for the most sensitive skin. Effaclar BB Blur is formulated with airlicium, a mattifying ingredient to combat skin imperfections and shine; perlite, a natural substance primarily composed of silica is five times more powerful than talc and works to protect against humidity even in the most adverse conditions; and BB pigments for a natural flawless finish. Available in two shades of fair/light or light/medium. Launching in January 2016 on Escentual.com, followed by Boots from April 2016. Priced at £16.50.

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