Online fashion and homeware brand Look Again appoints Bright Light PR

 

 

Look Again, the online fashion and homeware brand from Freemans Grattan Holdings (FGH) has appointed Bright Light PR to manage the press and publicity for its re-launch in January 2013.

 

Along with publicising the broad product offer, Bright Light PR will be focusing on exclusive Look Again labels including Oli, Lascana, Melrose, John Devin and Laura Scott, as well as the launch of US label Material Girl to the UK.

 

Look Again was originally established 30 years ago, and offers quality and affordable fashions for all the family, specialising in shoes, lingerie and homewares.

 

The re-launch will highlight the Look Again key brand values; fast product turnover, ease of use, competitive pricing and interactive customer experience. Plus, exclusive product offerings will be backed up with rich web content including inspirational style advice, makeovers, promotions and prize draws.

 

Over 100 new items will be added to the product range every week with a 10% discount on every new item for the first seven days. Look Again will be focused around a quick and easy shopping experience, bearing in mind it’s working mum demographic, with ‘always something new’ on offer.