H&M opens first store in Serbia

 

The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.

 

"We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013," says Karl-Johan Persson, CEO at H&M.