InStyle has announced the launch of its new awards and a special edition celebrating the best British style vloggers and bloggers. Named Project 13, the awards will culminate in the publication of a 13th edition of InStyle created by the winners. Working with StyleHaul, the largest fashion and beauty network on YouTube, InStyle will judge bloggers and vloggers in 13 categories, from Best Look Book to Most Creative Tutorial. A judging panel of industry experts will consider quality of content and fan engagement, and there will be one reader-voted award to honour readers’ favourite vlog or blog. Edition 13, the 13th edition of InStyle, will be a freemium publication created by the winners in collaboration with the InStyle editorial team. This specially created 13th edition will be distributed across the UK targeting a premium female audience. InStyle’s December issue, on-sale in early November, will reveal the winners in a 13-page special with interviews and a shoot by a renowned fashion photographer. Project 13’s reader-voted award will launch on instyle.co.uk this week.

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