Today sees the launch of The Sports Edit, a multi-brand, multi-channel premium sportswear retailer with a stand-alone store in the heart of London’s Chelsea. The e-commerce site and physical London store are stocking a carefully curated selection of the world’s most stylish and innovative sportswear labels, with both womenswear and menswear, alongside their in-house capsule sports collection, SALT. The team behind the business have scoured the globe to find the best pieces from the most exciting and exclusive brands, covering a range of activities including; Pilates, running, yoga and everyday gym-wear. Stocked brands include: Alo Yoga, Ashmei, Blue Life Fit, Beyond Yoga, Charli Cohen, Every Second Counts, Falke, Gym Tote, Lorna Jane, Lucas Hugh, Michi, New Balance, Onzie, Spiritual Gangster, Under Armour, VIMMIA, Zobha, and exclusive to TSE, their own brand SALT. The capsule SALT launch range comprises of 18 pieces across womenswear and menswear. There is a strong focus on seamless technology in the collection, using an innovative technique of constructing garments for a sleek tailored fit, without being irritated by any seam friction, enabling ventilation and support. The Sports Edit is located at 172 Fulham Road and available online at thesportsedit.com.

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