Today, fashion publisher i-D has announced details of a new online luxury lifestyle channel, Amuse; a video and editorial platform for a young and culturally conscious international audience. Set to launch in the UK and US this autumn with a global rollout to follow, Amuse will speak to a digital-first generation currently neglected by the luxury world. With the tagline ‘life elevated’, Amuse will cover a scope of topics including style, well-being, art & design, travel, food & drink and entrepreneurship. The platform will offer a first-hand experience of luxury, focusing on products and experiences that enhance the quality of life for millennials. Amuse’s premium original video content, written editorial and photo essays will be tailored for consumption across all screens. Forthcoming video series include: Second Gen, a travel-focused programme following second-generation creatives as they return to their motherland; and Pleasure Seekers, a series exploring sexual emancipation in a modern age.

www.vice.com
@i_d
@AmuseLife