Krispy Kreme UK has appointed consumer boutique, DeVries SLAM, to help raise its profile and enhance the reputation of its brand in the UK. The brand which made its debut appearance in Harrods back in October 2003, has challenged DeVries SLAM to create a year-long PR programme designed to bring Krispy Kreme’s brand pillars to life through effective, memorable campaigns that will drive brand love across the nation. Activity will revolve around a series of creative campaigns designed to drive cultural relevance amongst millennials. Working alongside MC2, responsible for amplifying Krispy Kreme’s new store openings, DeVries SLAM will work closely with the in-house team to advise on partnership initiatives, social media as well as new services and product launches, to ensure the fun and joyful nature of the brand is at the heart of all communications.

www.krispykreme.co.uk
@krispykremeUK
www.slampr.com
@DeVriesSLAM