Need to Know PR has been appointed by Powell Craft to handle its PR, press and publicity. Established in 1962, Powell Craft is a family-run business specialising in vintage inspired baby and children’s wear in vibrant prints and fabrics. Known for their hand-finished nightwear and distinctive rain macs, the brand constantly adds new designs to its collections. Over the last decade the range has expanded to include a large selection of bedding, nursery accessories and soft toys including rag dolls. The autumn/winter 2015 collection features a range of soft corduroy dresses, dungarees, skirts, trousers and coats, in vibrant colours with appliqué designs. The collection includes a large range of knitwear such as fleece lined hooded jumpsuits, as well as cardigans, dresses, hooded tops, babygrows and pram and cot blankets in both boys, girls and unisex designs. Additionally, the brand has announced the launch of its new melamine meal time sets which come in four different designs and include plates, bowls, cutlery and beakers. All products will be available online from mid August 2015.

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