Grapevine PR has been appointed as the retained communications agency for Allen Carr’s Easyway. Easyway is a smoking-cessation method, with book sales of more than 15 million, a global network of clinics and a wide variety of online programmes and apps. The Allen Carr’s Easyway approach has also been applied to tackle other problems including alcohol, weight, drug addiction, anxiety, debt, gambling and fear of flying. With immediate effect, Grapevine will manage all press office activity, along with strategic campaigns throughout the year.

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