Time Inc. UK announces brand transformation for NME
NME has announced the latest stage in its evolution as an audience-first global media business. As well as a new NME.COM and digital products, in September NME will become a free weekly magazine. With music firmly at the heart of the brand, NME’s authority will be the gateway into a wider conversation around film, fashion, television, politics, gaming and technology. More than 300,000 copies will be distributed nationally through stations, universities and retail partners. NME will dramatically increase its content output and range, with new original as well as curated content appearing across all platforms, including print. Other highlights will include an expansion in live events, more video franchises and greater engagement with users on new social platforms. NME will also continue to grow its global footprint. Marcus Rich, CEO of Time Inc. UK says: “This famous 63 year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years. It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners.” The new NME will launch on September 18.