This week saw the launch of a new fragrance from pop group One Direction. The new fragrance Between Us, was launched at an exclusive press event at The Sanderson in London. The band unveiled the full fragrance pack shot with the bottle and a new campaign film to fans for the first time via their social channels ahead of the event. Between Us is the fourth in the band’s line of fragrances following the debut fragrance Our Moment (the fastest selling fragrance of 2013 ) the Special Edition, That Moment and last year’s You & I, the UK’s number one female celebrity launch of 2014. Between Us opens with mandarin, nutmeg and apricot nectar; a floral heart of solar jasmine flowers, freesia and gardenia petals; with a dry down of patchouli, vanilla and golden amber. As well as the fragrance, fans will also be able to purchase other products in the Between Us range, including: Body Lotion (£14) and Shower Gel (£12). The Between Us range comes in Eau de Parfum Spray 30ml (£21), 50ml (£29) and 100ml (£39). Between Us will be available online and nationwide on August 5.

www.onedirectionfragrance.com
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