HELLO! Fashion Monthly, the newly launched UK fashion glossy, has hired W to handle its PR on a retained basis. Having identified a gap in the market for a concise, high-end fashion title that combines catwalk trends with high-street offerings to meet the needs of busy readers looking for their fashion fix, HELLO! Fashion Monthly launched as a standalone magazine in September 2014. With the title approaching its first birthday this September, W has been briefed to help build the magazine’s profile and position it as a strong new voice in the world of fashion today. W will boost the title’s reputation in the media space, further positioning it as an attractive option for advertisers. It will also bolster consumer brand awareness amongst its target audience of 18 to 35-year-olds through national, regional and broadcast media. W’s remit also includes amplifying its one-year milestone to further connect and celebrate the title in creative and engaging ways.

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