Cosmopolitan has announced the return of #FashFest, its five-day consumer-focused festival of fashion, with Visa Europe’s V.me by Visa on-board as headline sponsor. Taking place week commencing September 14, #FashFest is a consumer fashion experience with Cosmopolitan delivering five bespoke fashion events in five days. The festival will give consumers the opportunity to experience and celebrate fashion with exclusive access to celebrities, industry insiders, designers, catwalk shows, shopping opportunities and parties. Following the success of last year’s inaugural event, V.me by Visa, Visa Europe’s digital wallet service is this year’s headline sponsor. V.me by Visa makes shopping fast, simple and secure by removing the need for consumers to enter their card numbers, expiry dates and other personal details every time they make a purchase. V.me by Visa will be integrated into the Cosmopolitan #FashFest experience with attendees being given access to exclusive offers and incentives. In turn, Visa Europe will gain access to Cosmopolitan’s audience young women to sign up to V.me by Visa and boost spending through its service. Additionally, the partnership gives Visa Europe a platform to work alongside some of its key fashion and beauty retailers. #FashFest’s bespoke content hub, cosmofashfest.co.uk, will provide dedicated content and details on all of the events, plus exclusive competitions. For the first time, the site will live stream The Lingerie Show and Catwalk to Cosmopolitan Fashion Show to bring the #FashFest experience to those who are unable to attend. Consumers will also be able to purchase outfits featured during the live shows with a click to buy option which will appear straight after the model has walked down the catwalk, directing them to the retailer’s website. The 2015 #FashFest line-up includes The Lingerie Show, Celebrity Interview, Accessories Showcase, Catwalk to Cosmopolitan Fashion Show, and Online Discount Shopping Day & Wrap Party. The winners of the Cosmopolitan Fashion Awards will also be announced.

www.cosmofashfest.co.uk
@CosmopolitanUK