Bjorn Borg has announced The Body Coach, Joe Wicks as the newest ambassador to #TeamBorg. Since January 2014 more than 20000 people have signed up to Joe’s #90daysssplan, offering 15 minute meals #leanin15 and workouts to keep lean and healthy. He now has more than 270,000 followers on Instagram and 40,000 followers on Twitter. “It is an absolute pleasure to be working with Björn Borg. I have been a massive fan of the brand for a long time and I’m looking forward to working with the whole team, “ says The Body Coach, Joe Wicks. “From HIIT training in the park to cooking crazy Lean in 15 recipes in my flat, I know that the Björn Borg brand will make me look and feel the part!” Already a fan of Björn Borg underwear, joining the brand was a natural decision, and made even more sense with the continually evolving sportswear collection. “We think Joe will be an excellent ambassador for Bjorn Borg sports collection. We love Joe’s positive attitude and fun way of promoting a healthy lifestyle – that makes him a perfect fit for Bjorn Borg,” says Björn Borg UK Managing Director Callum Sneddon. Bjorn Borg is a Swedish sports fashion brand that offers a range of sportswear, underwear, swimwear and socks. The sports range is made up of three main categories workout, running and tennis. Autumn/winter 2015 will see the launch of the Iconic underwear collection for men and women.

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