Today sees the launch of new multimedia platform, The Pool, founded by award winning editor, Sam Baker and broadcaster, Lauren Laverne. The responsive site, built primarily for mobile, aims to take the hard work out of finding relevant and interesting content for a new generation of curious and busy women, through a process they’re calling Appointment Digital. The Pool harnesses a circle of influential contributors including Sali Hughes, Laura Craik, Stacey Duguid, Thomasina Miers, Sasha Wilkins, Viv Groskop and Frankie Graddon, to cut through the media noise, delivering quality content that these women want, at the right time and to the right device. Designed around a timely broadcast schedule and featuring a limited number of carefully considered daily postsacross video, podcast, written word and music content – the aim is to enhance the lives of this audience, not waste their time. Sam Baker, co-founder and CEO of The Pool says: “At The Pool, quality and relevance of content are our priority. We don’t want to bombard busy women with 100 pieces of content a day, hoping that some of it will stick. Instead we have taken a converse view, asking ‘what does this woman want; where is she and how do we put that into her life’. The Pool started with this consumer and will always respond and adapt to what she needs.”

www.the-pool.com
@thepooluk