Superdrug announces its 2015 partnership with the Be Real Body Confidence campaign; a campaign aiming to change attitudes towards body image and help men, women, and children put health above appearance. Superdrug is the only health and beauty retailer to partner with the Be Real Body Confidence Campaign 2015. Superdrug believes that its stores are ideally placed to help everyone tackle their body confidence issues giving them the advice and products they need to make a positive difference to their lives; from clearing problem skin, to addressing health concerns, and generally helping everyone be more confident in their looks and life. The Be Real Body Confidence report highlighted that low body confidence is a critical public health issue, damaging lives and affecting more than 60 percent of the UK population. Customers will find campaign messaging in store and online this year, social media activity, and a campaign in store celebrating everyone’s uniqueness created in partnership with Be Real founding sponsor Dove. Other sponsors include high street fashion retailers, Facebook and government offices. The campaign is also supported by celebrities including Gok Wan and Jameela Jamil. Look out for activity in Superdrug store and online throughout 2015.

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