ASOS announces director promotions

 

ASOS has announced three internal director promotions across its retail department, in addition to the appointment of a newly created director position. Maria Hollins, now Retail Director, has been promoted after joining the organisation almost two years ago as Trading Director. With nearly two decades of retail experience over her career to date, her new role will give her full responsibility for merchandising, design, sourcing and production, across both men’s and women’s product. Continuing to report into Hollins as part of the revised structure are Stefan Pesticcio and Nick Loveday, who have both been promoted to Retail Director – Menswear and Retail Director – Womenswear, respectively. For the first time, buying, merchandising and design will be aligned under these newly created positions. Pesticcio’s responsibilities will centre on the ongoing development of the menswear product offer, building on the growth in this area since he joined the business in 2006. Loveday, who started at ASOS in 2012, will lead womenswear trade, alongside the rest of the senior management team in the department. In addition, Louise Jenkins-Yates, previously Head of Merchandising – Womenswear, rejoins ASOS in the newly created role of Retail Director – Outlet, after a period of maternity leave. The announcements follow the appointment of Sourcing Director Simon Platts earlier this month.