Fine fragrance brand Illuminum London is bringing all PR activities in-house. Morgan Ferrar, formally an Account Manager at UP Public Relations, has been appointed to manage the PR and social media activity. Founded in 2011, Illuminum is a British fine fragrance collection, consisting of 37 fragrances and 11 candles. Illuminum has recently celebrated the reinvention of its new space, the Illuminum Gallery, where a collaborative pop-up installation between Illuminum and Remi Rough is being showcased.

www.illuminumfragrance.com
@illuminumlondon