EdenCancan Creative Director Nick Ede has announced the launch of his new charity specific campaign agency East of Eden. Launching in March, the agency draws on his 17 years expertise in the charity sector. Nick has been instrumental in creating campaigns for clients including BBC Children In Need, Jeans For Genes, The Blue Cross, The Global Gift Foundation, Crisis, Balls to Cancer, Orchid Cancer, Serious Fun Network, Free The Children, The Pink Ribbon Foundation, WE Day and MTV Staying Alive. Nick will be working alongside a team of Campaigns Managers developing creative campaigns to maximise and leverage awareness for new and existing clients. The agency will work with fashion, beauty and lifestyle brands and charities to develop long standing relationships. Additionally, East of Eden will work with businesses to help them create and execute their CSR initiatives in line with their brand vision. In March the agency launches with a roster of the following clients: Mothers 2 Mothers, Diana Award, Pink Ribbon Foundation, Jamie Oliver Food Foundation, SeriousFun Camps, Gabrielles Angel Foundation, Rwanga Foundation, WE Day and Free The Children and Ede’s own charity initiative Style For Stroke with Boohoo. Nick will continue in his role as Creative Director at lifestyle PR and digital agency EdenCancan.

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