Alexander PR has been appointed by lifestyle brand Goodyear to handle UK PR activity for its clothing, footwear and accessories collections. The agency will lead a 12 month national mass awareness campaign which includes communicating the core brand values of quality, comfort and durability and the promotion of the spring/summer and autumn/winter collections covering casual, outdoor, fashion vintage, sportswear, footwear and accessories. Goodyear began making footwear in 1901 and the soles of their products share the same high quality rubber used for making Goodyear tires ensuring that grip, traction and durability have been central to the design principles of the footwear.

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