British Footwear Association (BFA) appoints new Sales and Marketing Director

 

The British Footwear Association (BFA) has announced the appointment of John Saunders in the new role of Sales and Marketing Director. John has over 30 years experience in the footwear industry, having worked internationally and in export with SSL / Scholl at director level and in senior roles with US company Brown Shoe Corporation, Florida Group and Start-rite. The new Sales and Marketing Director role has been created by the BFA in line with its development programme aimed at providing increasing support for its members and the UK footwear industry. A key part of the role is to take over management of all exhibitions and international shows that BFA members attend. He succeeds Nicholas Parry-Billings who is retiring.