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Freemans Grattan appoints Label PR for Curvissa and Swimwear365
Freemans Grattan Holdings has appointed Label PR on a retained basis to run national press offices for two of its growing, niche brands, Curvissa and Swimwear365 (pictured). Managing full service press offices for both brands, the agency will co-ordinate seasonal press launches, all product placement, news generation, celebrity seeding, blogger outreach and event planning. For Curvissa, Label PR will raise the brand’s profile with a target audience of women aged 35-55 in sizes 14-32 and execute key press and blogger events to increase product placement and blogger engagement. The agency will also coordinate the brand’s spring/summer 2015 campaign shoot, look book production and delivery as well as Curvissa’s involvement with UK Plus Size Fashion Week. For Swimwear365 Label PR is also charged with executing a major press event in Soma Bay, Egypt in March 2015. Label PR will also execute two high profile blogger events later in the year as well as producing the brand’s spring/summer 2015 look book.
