March 2014 sees the launch of a new female and male fragrance from Yardley London. Its new female fragrance Yardley London Jade (£19.99) is a retro-inspired scent featuring top notes of peach, bergamot and galbanum; heart notes of rose, jasmine, ylang-ylang and orris; and base notes of patchouli, sandalwood and moss. Its new male fragrance Yardley London Chrome (£19.99) features top notes of galbanum, apple and bergamot; heart notes of lavender fougere with coriander seed and spicy rose; and base notes of moss, musk and amber. New for 2014, is the launch of Yardley London’s contemporary fragrance collection which coincides with the launch of Jade and Chrome. The collection consists of five fragrances that are differentiated from its core proposition of classic single note fragrances and ancillary bath and body products by composition, price point and design, to appeal to a wider demographic. Following strong consumer feedback, it also sees the re-launch of existing fragrances Royal English Daisy and Royal Diamond, which become Yardley London Daisy and Yardley London Diamond with updated, modern packaging and visuals. The contemporary fragrance collection also includes Yardley London Polaire.