Hair care brand Swell launches at M&S Beauty

 

M&S Beauty announces the launch of British hair care brand Swell to its beauty offering in 2014. The brand will launch with a three-step system to bring volume and improved growth to fine and thin hair. The range will be available in stores nationwide and online from January 9, 2014. Brainchild of hair stylist Andrew Bidwell and homeopath Jonathan Stallick, Swell incorporates natural hero ingredients such as Peruvian maca, blue lupin, and Swiss apple, clinically proven to stimulate growth by up to 93 percent, reduce hair loss by up to 50 percent and protect hair from damage. Swell’s three-step system consists of Advanced Volumizing Shampoo (£23) featuring a scent of woody and citrus notes from pure essential oils; Advanced Volumizing Conditioner (£26) to nourish and deliver volume and gloss; and Root Nutrient Complex (£30) featuring a blend of 18 botanical extracts to stimulate and nourish roots for improved growth and healthier, stronger hair. There is also a Swell Travel Bag available featuring miniature versions of the products priced at £19.