High end menswear brand Pretty Green has announced plans to launch six concessions within House of Fraser in spring 2015, including Belfast, Exeter and Middlesbrough. The brand will also be available online at houseoffraser.co.uk. This follows the recent opening of two new stores in London at Westfield Shopping centre and Spitalfields Market, tripling its London presence. Pretty Green was launched in 2009 by Liam Gallagher to fill the ‘lack of cool clothes’ gap in the market. It currently operates 15 stores in the UK including London, Manchester, Glasgow and Brighton, five stores in Japan, an online store and over 100 wholesale doors. The new stores will stock Pretty Green’s full offering including Green Label, the brand’s casual range dedicated to providing quality every day signature pieces and the Black Label; a range of finely crafted garments made from luxury fabrics and trims with an emphasis on tailoring. The company has also relocated its London head office to a larger space in King’s Cross to support further UK growth plans.

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