Cirkle has been appointed by BMR (Bio-Medical Research) Health to handle the launch of Femifree. This muscle-stimulation device is designed to strengthen the pelvic floor muscle in the treatment of urinary incontinence and will target women aged 35-65. The heavily digitally-weighted campaign will drive condition and brand awareness, as well as ultimately increasing e-commerce sales. BMR Health is the sister company to Slendertone for which Cirkle has handled the consumer PR account for over a year.

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