This month sees the launch of a 24k gold customised bike from Goldgenie, created by its in-house team of artisans. Goldgenie’s specialists have meticulously applied a layer of 24k gold to the entire structure, from the tip of the drop handlebars to the wheel stays, and every other part in between, including every ridge of the gear chain. The gold model is offset with accents in black in a limited edition soft San Marco suede saddle and SR4 racing tyres. The mobile golden masterpiece, to be adorned with diamonds, is available from £250,000. The designers at Goldgenie are currently developing more pieces that clients can bespoke including a selection of different finishes on the saddle and handlebars, as well as exotic skins and fine leathers. The bicycle, supplied by British company Giant, is the first in a range of items to get the gold treatment at Goldgenie. The company started out in 1995, gold plating upmarket car badges and have expanded its online gold plating service to include a range of embellished mobile phones, such as the Gold iPhone 6, HTC and Blackberry and a range of luxury gifts.

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